Planet Fitness (NYSE:PLNT) Given New $75.00 Price Target at Wells Fargo & Company

Planet Fitness (NYSE:PLNT) had its target price boosted by Wells Fargo & Company from $65.00 to $75.00 in a note issued to investors on Friday, Benzinga reports. The brokerage currently has an “overweight” rating on the stock. Wells Fargo & Company‘s price target would indicate a potential upside of 25.17% from the company’s previous close.

Several other research analysts have also weighed in on the company. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Planet Fitness in a research report on Monday, September 14th. Raymond James Financial reissued a “strong-buy” rating and issued a $72.00 target price on shares of Planet Fitness in a research note on Thursday. Deutsche Bank Aktiengesellschaft restated a “hold” rating and set a $55.00 target price on shares of Planet Fitness in a report on Wednesday, July 22nd. JPMorgan Chase & Co. upped their price target on shares of Planet Fitness from $60.00 to $62.00 and gave the stock an “overweight” rating in a research report on Thursday, July 9th. Finally, Jefferies Financial Group set a $106.00 price target on shares of Planet Fitness in a research note on Thursday, August 6th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $70.61.

Planet Fitness Price Performance

Shares of NYSE PLNT opened at $59.92 on Friday. The business has a 50-day moving average of $49.05 and a 200-day moving average of $61.52. The stock has a market capitalization of $4.53 billion, a price-to-earnings ratio of 20.31, a PEG ratio of 1.23 and a beta of 1.02. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.26.

Planet Fitness (NYSE:PLNT) last released its earnings results on Thursday, November 5th. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.81 by $0.02. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%. The business had revenue of $359.98 million for the quarter, compared to analyst estimates of $348.34 million. During the same quarter in the prior year, the company posted $0.80 earnings per share. Planet Fitness’s revenue was up 9.0% on a year-over-year basis. On average, sell-side analysts expect that Planet Fitness will post 3.22 EPS for the current year.

Insider Buying and Selling at Planet Fitness

In other news, COO William Bode sold 7,000 shares of the stock in a transaction dated Monday, September 14th. The shares were sold at an average price of $51.22, for a total value of $358,540.00. Following the transaction, the chief operating officer directly owned 32,939 shares of the company’s stock, valued at $1,687,135.58. This represents a 17.53% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Stephen Spinelli, Jr. acquired 10,000 shares of the company’s stock in a transaction dated Monday, August 10th. The stock was bought at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the transaction, the director directly owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. This trade represents a 28.16% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders own 0.90% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Fifth Third Bancorp lifted its position in Planet Fitness by 70.5% during the third quarter. Fifth Third Bancorp now owns 105,375 shares of the company’s stock worth $4,449,000 after acquiring an additional 43,584 shares during the last quarter. Jacobi Capital Management LLC bought a new stake in shares of Planet Fitness during the third quarter worth approximately $52,000. Van Berkom & Associates Inc. grew its position in shares of Planet Fitness by 9.4% in the third quarter. Van Berkom & Associates Inc. now owns 1,379,902 shares of the company’s stock valued at $58,259,000 after purchasing an additional 118,054 shares during the last quarter. AlphaCore Capital LLC acquired a new position in shares of Planet Fitness in the third quarter valued at approximately $360,000. Finally, Fulcrum Asset Management LLP increased its stake in shares of Planet Fitness by 7,553.2% during the third quarter. Fulcrum Asset Management LLP now owns 21,429 shares of the company’s stock worth $873,000 after purchasing an additional 21,149 shares during the period. Institutional investors and hedge funds own 95.53% of the company’s stock.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, exceeding estimates of roughly $348 million. Adjusted earnings of $0.83 per share also topped the $0.81 consensus estimate. Planet Fitness third-quarter results
• Positive Sentiment: Management raised its 2026 forecast following the earnings beat, signaling improved expectations for the full year. Planet Fitness raises 2026 forecast
• Positive Sentiment: The company authorized a new $500 million share buyback and said it repurchased and retired $50 million of Class A shares in the quarter. Repurchases can support per-share results and signal confidence in the business. Planet Fitness third-quarter results
• Positive Sentiment: Planet Fitness plans to raise regional Black Card prices in the second quarter of 2027, which could help lift membership revenue if customers accept the increases. Three takeaways for long-term investors
• Neutral Sentiment: Management is reviewing its domestic corporate-owned clubs, potentially paving the way for sales and a greater focus on franchising; the financial impact and timing remain uncertain. The company also announced plans to enter Portugal through its acquisition of Be-Fit. Planet Fitness third-quarter results
• Negative Sentiment: System-wide same-club sales increased just 1.5%, a relatively modest gain that may temper enthusiasm about the strength of established-club growth despite the overall revenue and earnings beats. Planet Fitness third-quarter results

Planet Fitness Company Profile

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.