Reformation (NYSE:REF) Stock Price Expected to Rise, Royal Bank Of Canada Analyst Says

Reformation (NYSE:REF) had its price target raised by analysts at Royal Bank Of Canada from $18.00 to $21.00 in a note issued to investors on Friday, Benzinga reports. The brokerage presently has an “outperform” rating on the stock. Royal Bank Of Canada‘s price objective indicates a potential upside of 18.18% from the company’s current price.

Several other equities research analysts have also issued reports on REF. JPMorgan Chase & Co. assumed coverage on Reformation in a research report on Monday, August 24th. They set an “overweight” rating and a $21.00 target price for the company. Weiss Ratings assumed coverage on shares of Reformation in a report on Monday, October 26th. They issued a “sell (e)” rating on the stock. William Blair assumed coverage on shares of Reformation in a research report on Monday, August 24th. They set an “outperform” rating for the company. Citigroup assumed coverage on shares of Reformation in a research report on Monday, August 24th. They set a “buy” rating and a $20.00 price target for the company. Finally, Robert W. Baird initiated coverage on shares of Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $19.00 price objective for the company. Eight research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $19.75.

Reformation Trading Up 5.5%

Shares of REF traded up $0.92 on Friday, reaching $17.77. 446,848 shares of the company’s stock traded hands, compared to its average volume of 499,447. The business has a 50 day moving average price of $14.31. The firm has a market capitalization of $1.05 billion and a PE ratio of -1,777.00. Reformation has a 52-week low of $11.85 and a 52-week high of $18.44. The company has a debt-to-equity ratio of 0.64, a quick ratio of 0.96 and a current ratio of 1.58.

Reformation (NYSE:REF) last posted its quarterly earnings data on Thursday, November 5th. The company reported ($0.02) earnings per share for the quarter, missing the consensus estimate of $0.02 by ($0.04). The business had revenue of $173.57 million during the quarter, compared to analyst estimates of $170.48 million. The business’s revenue was up 19.1% on a year-over-year basis. Analysts forecast that Reformation will post 0.17 earnings per share for the current year.

Insider Buying and Selling at Reformation

In other news, major shareholder Scsp Refo sold 149,596 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total transaction of $2,086,864.20. Following the completion of the transaction, the insider owned 28,942,153 shares in the company, valued at approximately $403,743,034.35. This represents a 0.51% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Yael Aflalo sold 60,298 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total value of $841,157.10. Following the transaction, the director owned 11,665,505 shares of the company’s stock, valued at $162,733,794.75. The trade was a 0.51% decrease in their position. The SEC filing for this sale provides additional information.

More Reformation News

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Q3 net revenue rose 19.1% year over year to $173.6 million, beating analysts’ $170.5 million estimate. Active customers increased 23%, and gross margin expanded about 252 basis points to 60.4%. Adjusted EBITDA grew 64.2% to $23.1 million. Reformation Q3 results
• Positive Sentiment: The company raised its fiscal 2026 revenue-growth outlook to about 20% and expects adjusted EBITDA margin near 14.2%, the high end of its previous guidance. Management said Q3 marked its 22nd consecutive quarter of double-digit revenue growth. Outlook and sales growth
• Positive Sentiment: BTIG Research raised its price target to $21 from $20 and maintained a Buy rating, signaling continued analyst optimism. BTIG price-target update
• Negative Sentiment: Reformation posted a loss of $0.02 per share, missing the consensus estimate of $0.02 earnings. The company attributed its reported net loss partly to an unusually high tax rate related to stock-based compensation following its IPO; this tempers the otherwise strong operating results. Quarterly earnings report

Reformation Company Profile

Reformation is a fashion company that designs and sells women’s clothing, footwear, accessories and related products. Its assortment includes dresses, tops, denim, knitwear, outerwear, shoes, handbags and wedding apparel, with products offered through its direct-to-consumer website and retail stores.

Founded in 2009 by Yael Aflalo, Reformation built its brand around combining contemporary style with sustainability-focused production practices. The company has emphasized the use of lower-impact materials, reuse of vintage garments and deadstock fabrics, and efforts to reduce the environmental impact of its operations and supply chain.

Reformation serves customers in the United States and internationally through its online platform and a network of retail locations.