Purple Innovation (NASDAQ:PRPL – Get Free Report) and Victoria (OTCMKTS:VCCTF – Get Free Report) are both consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, profitability, valuation, analyst recommendations and institutional ownership.
Valuation and Earnings
This table compares Purple Innovation and Victoria”s gross revenue, earnings per share (EPS) and valuation.
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
Purple Innovation | $526.24 million | 0.19 | -$120.76 million | ($1.34) | -0.70 |
Victoria | N/A | N/A | N/A | N/A | N/A |
Victoria has lower revenue, but higher earnings than Purple Innovation.
Profitability
Net Margins | Return on Equity | Return on Assets | |
Purple Innovation | -19.86% | -72.81% | -18.09% |
Victoria | N/A | N/A | N/A |
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Purple Innovation and Victoria, as reported by MarketBeat.com.
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
Purple Innovation | 0 | 3 | 3 | 0 | 2.50 |
Victoria | 0 | 0 | 0 | 0 | N/A |
Purple Innovation currently has a consensus target price of $2.53, suggesting a potential upside of 168.99%. Given Purple Innovation’s higher possible upside, equities research analysts clearly believe Purple Innovation is more favorable than Victoria.
Insider and Institutional Ownership
88.4% of Purple Innovation shares are owned by institutional investors. 54.3% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Purple Innovation beats Victoria on 5 of the 8 factors compared between the two stocks.
About Purple Innovation
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
About Victoria
Victoria PLC, together with its subsidiaries, designs, manufactures, and distributes flooring products primarily in the United Kingdom, Spain, Italy, the Netherlands, Germany, Belgium, Turkey, the United States, and Australia. The company operates through four segments: UK & Europe Soft Flooring, UK & Europe Ceramic Tiles, Australia, and North America. It offers a range of wool and synthetic broadloom carpets, ceramic and porcelain tiles, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass, carpet tiles, and flooring accessories. The company also offers logistics services. It provides its products under various brands. The company was founded in 1895 and is headquartered in Worcester, the United Kingdom.
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