Contrasting Dr. Martens (OTCMKTS:DOCMF) and Crocs (NASDAQ:CROX)

Crocs (NASDAQ:CROX) and Dr. Martens (OTCMKTS:DOCMF) are both consumer cyclical companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, risk, profitability, analyst recommendations and dividends.

Insider & Institutional Ownership

93.4% of Crocs shares are owned by institutional investors. 2.7% of Crocs shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations and price targets for Crocs and Dr. Martens, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Crocs	0	2	11	0	2.85
Dr. Martens	0	0	0	0	N/A

Crocs currently has a consensus target price of $162.58, suggesting a potential upside of 25.07%. Given Crocs’ higher probable upside, equities analysts clearly believe Crocs is more favorable than Dr. Martens.

Earnings & Valuation

This table compares Crocs and Dr. Martens”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Crocs	$4.06 billion	1.95	$792.57 million	$12.92	10.06
Dr. Martens	N/A	N/A	N/A	N/A	N/A

Crocs has higher revenue and earnings than Dr. Martens.

Profitability

This table compares Crocs and Dr. Martens’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Crocs	20.02%	53.20%	16.76%
Dr. Martens	N/A	N/A	N/A

Summary

Crocs beats Dr. Martens on 8 of the 8 factors compared between the two stocks.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.

About Dr. Martens

Dr. Martens plc designs, develops, procures, markets, sells, and distributes footwear in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. It offers originals, fusion, kids, and casual, as well as accessories. The company offers its products under the Dr. Martens brand name. Dr. Martens plc was founded in 1945 and is based in London, the United Kingdom.