comScore (NASDAQ:SCOR) Research Coverage Started at StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a report released on Monday. The brokerage issued a buy rating on the stock.

SCOR has been the topic of a number of other reports. Craig Hallum restated a “hold” rating and issued a $8.00 price target (down from $18.00) on shares of comScore in a report on Thursday, August 29th. Needham & Company LLC cut their price target on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a report on Wednesday, August 7th.

comScore Stock Down 0.3 %

Shares of comScore stock opened at $7.33 on Monday. comScore has a 12 month low of $4.89 and a 12 month high of $20.97. The business has a fifty day simple moving average of $6.50 and a 200 day simple moving average of $9.98. The stock has a market cap of $35.85 million, a PE ratio of -0.34 and a beta of 1.10.

Institutional Investors Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. boosted its holdings in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 as of its most recent filing with the Securities and Exchange Commission. Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.