TELUS International (Cda) (NYSE:TIXT) versus Her Imports (OTCMKTS:HHER) Critical Contrast

Her Imports (OTCMKTS:HHER) and TELUS International (Cda) (NYSE:TIXT) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings and profitability.

Earnings and Valuation

This table compares Her Imports and TELUS International (Cda)”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Her Imports	N/A	N/A	N/A	N/A	N/A
TELUS International (Cda)	$2.71 billion	0.39	$54.00 million	($0.05)	-77.30

TELUS International (Cda) has higher revenue and earnings than Her Imports.

Volatility & Risk

Her Imports has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Comparatively, TELUS International (Cda) has a beta of 0.68, meaning that its share price is 32% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Her Imports and TELUS International (Cda), as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Her Imports	0	0	0	0	0.00
TELUS International (Cda)	2	13	1	0	1.94

TELUS International (Cda) has a consensus price target of $7.37, indicating a potential upside of 90.57%. Given TELUS International (Cda)’s stronger consensus rating and higher probable upside, analysts clearly believe TELUS International (Cda) is more favorable than Her Imports.

Profitability

This table compares Her Imports and TELUS International (Cda)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Her Imports	N/A	N/A	N/A
TELUS International (Cda)	1.17%	9.67%	4.17%

Insider & Institutional Ownership

59.6% of TELUS International (Cda) shares are held by institutional investors. 1.0% of Her Imports shares are held by insiders. Comparatively, 4.8% of TELUS International (Cda) shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

TELUS International (Cda) beats Her Imports on 9 of the 10 factors compared between the two stocks.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

About TELUS International (Cda)

TELUS International (Cda) Inc. design, builds, and delivers digital solutions for customer experience (CX) in the Asia-Pacific, the Central America, Europe, Africa, North America, and internationally. The company provides digital experience solutions, such as AI and bots, omnichannel CX, enterprise mobility solutions, cloud contact center, big data analytics, platform transformation, and UX/UI design; and customer experience solutions, including work anywhere/work from home, contact center outsourcing, technical support, sales growth and customer retention, healthcare/patient experience, and debt collection. It also offers IT lifecycle services comprising cloud platform solutions, managed IT services, application development and management, quality assurance and testing, system operations, IT service desk, internet of things, engineering solutions, and enterprise platform services; advisory services consists of digital strategy, CX process consulting, data and customer analytics, workforce management, learning excellence solutions, and business and process transformation; back office and automation solutions, such as robotic process automation, talent acquisition, finance and accounting, and supply chain management; and trust, safety, and security services, including content moderation and social media community management, and fraud prevention and detection. In addition, the company provides AI data solutions comprising data collection and creation, data annotation, data validation and relevance, and linguistic annotation for video, audio, text, image, and geographical data, as well as 3D sensor fusion. It serves technology and gaming, communications and media, ecommerce, financial services and financial technology, healthcare, travel and hospitality, and automotive industries. The company was founded in 2005 and is headquartered in Vancouver, Canada. TELUS International (Cda) Inc. operates as a subsidiary of TELUS Communications Inc.