comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a report issued on Friday. The firm set a “hold” rating on the stock.

comScore Stock Performance

Shares of SCOR opened at $6.32 on Friday. The company’s fifty day moving average is $6.78 and its 200 day moving average is $8.24. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.97. The stock has a market capitalization of $30.91 million, a PE ratio of -0.29 and a beta of 1.16.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.