System1 (NYSE:SST – Get Free Report) and Trump Media & Technology Group (NASDAQ:DJT – Get Free Report) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.
Profitability
This table compares System1 and Trump Media & Technology Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| System1 | -24.18% | -68.85% | -18.27% |
| Trump Media & Technology Group | N/A | -103.05% | -75.54% |
Institutional & Insider Ownership
87.5% of System1 shares are owned by institutional investors. Comparatively, 4.3% of Trump Media & Technology Group shares are owned by institutional investors. 14.1% of System1 shares are owned by company insiders. Comparatively, 14.8% of Trump Media & Technology Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| System1 | $401.97 million | 0.15 | -$227.22 million | ($1.21) | -0.53 |
| Trump Media & Technology Group | N/A | N/A | -$21.89 million | N/A | N/A |
Trump Media & Technology Group has lower revenue, but higher earnings than System1.
Risk and Volatility
System1 has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500. Comparatively, Trump Media & Technology Group has a beta of 5.22, suggesting that its share price is 422% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and price targets for System1 and Trump Media & Technology Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| System1 | 0 | 1 | 0 | 0 | 2.00 |
| Trump Media & Technology Group | 0 | 0 | 0 | 0 | 0.00 |
System1 presently has a consensus target price of $2.00, suggesting a potential upside of 210.08%. Given System1’s stronger consensus rating and higher probable upside, research analysts clearly believe System1 is more favorable than Trump Media & Technology Group.
Summary
System1 beats Trump Media & Technology Group on 6 of the 10 factors compared between the two stocks.
About System1
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.
About Trump Media & Technology Group
Trump Media & Technology Group Corp. operates as a social media and technology company. Its brands include TRUTH Social, TMTG+ and TMTG News. The company is headquartered in Sarasota, FL.
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