Contrasting UBS (OTCMKTS:OUBSF) and KeyCorp (NYSE:KEY)

KeyCorp (NYSE:KEY) and UBS (OTCMKTS:OUBSF) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, profitability, valuation, earnings, institutional ownership and risk.

Earnings & Valuation

This table compares KeyCorp and UBS”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
KeyCorp	$9.24 billion	1.91	-$161.00 million	($0.30)	-59.46
UBS	N/A	N/A	N/A	N/A	N/A

UBS has lower revenue, but higher earnings than KeyCorp.

Profitability

This table compares KeyCorp and UBS’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
KeyCorp	-2.52%	8.73%	0.63%
UBS	N/A	N/A	N/A

Insider and Institutional Ownership

79.7% of KeyCorp shares are owned by institutional investors. 0.6% of KeyCorp shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for KeyCorp and UBS, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
KeyCorp	0	9	10	0	2.53
UBS	0	0	0	0	0.00

KeyCorp currently has a consensus price target of $19.69, indicating a potential upside of 10.41%. Given KeyCorp’s stronger consensus rating and higher probable upside, equities analysts plainly believe KeyCorp is more favorable than UBS.

Summary

KeyCorp beats UBS on 8 of the 9 factors compared between the two stocks.

About KeyCorp

KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits, investment products and services; commercial leasing, investment management, consumer finance; and personal finance and financial wellness, student loan refinancing, mortgage and home equity, lending, credit card, treasury, business advisory, wealth management, asset management, cash management, portfolio management, and trust and related services to individuals and small and medium-sized businesses. It also provides a suite of banking and capital market products, such as syndicated finance, debt and equity capital market products, commercial payments, equipment finance, commercial mortgage banking, derivatives, foreign exchange, financial advisory, and public finance, as well as commercial mortgage loans to consumer, energy, healthcare, industrial, public sector, real estate, and technology sectors for middle market clients. In addition, the company offers community development financing, securities underwriting, brokerage, and investment banking services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.