Alight (NYSE:ALIT) versus MediaAlpha (NYSE:MAX) Head to Head Review

Alight (NYSE:ALIT) and MediaAlpha (NYSE:MAX) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, risk, dividends, earnings and valuation.

Earnings & Valuation

This table compares Alight and MediaAlpha’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alight	$3.41 billion	1.25	-$345.00 million	($0.62)	-12.27
MediaAlpha	$388.15 million	2.75	-$40.42 million	($0.68)	-23.84

MediaAlpha has lower revenue, but higher earnings than Alight. MediaAlpha is trading at a lower price-to-earnings ratio than Alight, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and target prices for Alight and MediaAlpha, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alight	0	0	8	0	3.00
MediaAlpha	1	0	6	0	2.71

Alight currently has a consensus price target of $12.00, indicating a potential upside of 57.69%. MediaAlpha has a consensus price target of $22.71, indicating a potential upside of 40.13%. Given Alight’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Alight is more favorable than MediaAlpha.

Insider & Institutional Ownership

96.7% of Alight shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 5.3% of Alight shares are held by company insiders. Comparatively, 11.5% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Alight and MediaAlpha’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Alight	-9.19%	5.14%	2.28%
MediaAlpha	-7.76%	N/A	-21.56%

Volatility and Risk

Alight has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500.

Summary

Alight beats MediaAlpha on 9 of the 14 factors compared between the two stocks.

About Alight

Alight, Inc. provides cloud-based integrated digital human capital and business solutions worldwide. The company operates through two segments, Employer Solutions and Professional Services. The Employer Solutions segment offers employee wellbeing, integrated benefits administration, healthcare navigation, financial wellbeing, leave of absence management, retiree healthcare and payroll; and operates AI-led capabilities software. The Professional Services segment offers consulting offerings, such as cloud advisory, deployment, and optimization services for cloud platforms. The company provides Alight Worklife, an intuitive, cloud-based employee engagement platform. Its solutions enable employees to enrich their health, wealth, and wellbeing that helps organizations achieve a high-performance culture. Alight, Inc. was founded in 2020 and is based in Lincolnshire, Illinois.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.