Reviewing HWH International (NASDAQ:HWH) and Nu Skin Enterprises (NYSE:NUS)

HWH International (NASDAQ:HWH) and Nu Skin Enterprises (NYSE:NUS) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, analyst recommendations and valuation.

Profitability

This table compares HWH International and Nu Skin Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HWH International	N/A	-27.08%	-9.92%
Nu Skin Enterprises	-0.17%	9.28%	4.30%

Earnings & Valuation

This table compares HWH International and Nu Skin Enterprises’ revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HWH International	N/A	N/A	$550,000.00	N/A	N/A
Nu Skin Enterprises	$1.97 billion	0.27	$8.60 million	($0.06)	-176.64

Nu Skin Enterprises has higher revenue and earnings than HWH International.

Insider and Institutional Ownership

25.7% of HWH International shares are owned by institutional investors. Comparatively, 82.8% of Nu Skin Enterprises shares are owned by institutional investors. 61.5% of HWH International shares are owned by company insiders. Comparatively, 1.7% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Volatility and Risk

HWH International has a beta of -1.47, meaning that its share price is 247% less volatile than the S&P 500. Comparatively, Nu Skin Enterprises has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings for HWH International and Nu Skin Enterprises, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HWH International	0	0	0	0	N/A
Nu Skin Enterprises	0	3	0	0	2.00

Nu Skin Enterprises has a consensus price target of $20.83, suggesting a potential upside of 94.16%. Given Nu Skin Enterprises’ higher possible upside, analysts plainly believe Nu Skin Enterprises is more favorable than HWH International.

Summary

Nu Skin Enterprises beats HWH International on 7 of the 9 factors compared between the two stocks.

About HWH International

HWH International Inc. operates a marketplace to provide products and services for health, wealth, and happiness. The company operates through HWH Marketplace, Hapi Cafés, Hapi Travel, and Hapi Wealth Builder segments. The HWH Marketplace segment provides products manufactured by its affiliate companies at a discounted price to its members. The Hapi Cafés segment operates Hapi Cafe branded outlets in Asia, including Singapore, Republic of China (Taiwan), Hong Kong, the People's Republic of China, and South Korea. The Hapi Travel segment offers vacation packages, hotels, cruises, and other travel products for HWH members. The Hapi Wealth Builder segment focuses on exploring the options of providing services to its members through financial educational materials. The company is based in Bethesda, Maryland. HWH International Inc. operates as a subsidiary of Alset International Limited.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.