United Parks & Resorts (NYSE:PRKS) vs. Hall of Fame Resort & Entertainment (NASDAQ:HOFV) Critical Comparison

United Parks & Resorts (NYSE:PRKS) and Hall of Fame Resort & Entertainment (NASDAQ:HOFV) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

Analyst Ratings

This is a summary of current ratings and recommmendations for United Parks & Resorts and Hall of Fame Resort & Entertainment, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
United Parks & Resorts	1	2	3	0	2.33
Hall of Fame Resort & Entertainment	0	0	0	0	N/A

United Parks & Resorts presently has a consensus target price of $63.83, suggesting a potential upside of 16.25%. Given United Parks & Resorts’ higher probable upside, equities analysts plainly believe United Parks & Resorts is more favorable than Hall of Fame Resort & Entertainment.

Institutional & Insider Ownership

3.6% of Hall of Fame Resort & Entertainment shares are owned by institutional investors. 1.1% of United Parks & Resorts shares are owned by company insiders. Comparatively, 59.9% of Hall of Fame Resort & Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility & Risk

United Parks & Resorts has a beta of 2.02, meaning that its stock price is 102% more volatile than the S&P 500. Comparatively, Hall of Fame Resort & Entertainment has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500.

Valuation and Earnings

This table compares United Parks & Resorts and Hall of Fame Resort & Entertainment’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
United Parks & Resorts	$1.73 billion	1.99	$234.20 million	$3.72	14.76
Hall of Fame Resort & Entertainment	$25.20 million	0.76	-$68.68 million	($10.78)	-0.27

United Parks & Resorts has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares United Parks & Resorts and Hall of Fame Resort & Entertainment’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
United Parks & Resorts	13.84%	-88.59%	9.23%
Hall of Fame Resort & Entertainment	-256.43%	-45.50%	-13.92%

Summary

United Parks & Resorts beats Hall of Fame Resort & Entertainment on 10 of the 13 factors compared between the two stocks.

About United Parks & Resorts

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

About Hall of Fame Resort & Entertainment

Hall of Fame Resort & Entertainment Company, a resort and entertainment company, doing business as the Pro Football Hall of Fame. It owns the DoubleTree by Hilton located in downtown Canton, and the Hall of Fame Village, which is a multi-use sports, entertainment, and media destination. The company is headquartered in Canton, Ohio. Hall of Fame Resort & Entertainment Company is a subsidiary of Industrial Realty Group, LLC.