Comparing Creative Realities (NASDAQ:CREX) and SofTech (OTCMKTS:SOFT)

Creative Realities (NASDAQ:CREX) and SofTech (OTCMKTS:SOFT) are both computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

Analyst Recommendations

This is a summary of current recommendations and price targets for Creative Realities and SofTech, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Creative Realities	0	0	1	0	3.00
SofTech	0	0	0	0	N/A

Creative Realities presently has a consensus price target of $8.00, suggesting a potential upside of 78.17%.

Earnings and Valuation

This table compares Creative Realities and SofTech’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creative Realities	$45.17 million	1.04	-$2.94 million	($0.21)	-21.38
SofTech	N/A	N/A	N/A	N/A	N/A

SofTech has lower revenue, but higher earnings than Creative Realities.

Profitability

This table compares Creative Realities and SofTech’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Creative Realities	-4.31%	-2.74%	-1.09%
SofTech	N/A	N/A	N/A

Volatility and Risk

Creative Realities has a beta of 3.29, suggesting that its share price is 229% more volatile than the S&P 500. Comparatively, SofTech has a beta of -0.06, suggesting that its share price is 106% less volatile than the S&P 500.

Institutional and Insider Ownership

41.3% of Creative Realities shares are held by institutional investors. 16.9% of Creative Realities shares are held by company insiders. Comparatively, 28.6% of SofTech shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company's solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

About SofTech

SofTech, Inc. develops, markets, distributes, and supports computer aided design (CAD), and product data management and collaboration computer solutions for the product lifecycle management (PLM) industry primarily in North America, Europe, and Asia. The company offers ProductCenter, a collaborative PLM solution, which manages the engineering data and electronic files of discrete parts designed in various used third party proprietary design technologies; delivers a combination of document management, design integration, configuration control, change management, bill of materials management, and integration capability with other enterprise-wide systems; enables secure management of product information; and allows engineers and the design chain to manage, share, modify, and track product data and documents in the product development lifecycle. Its ProductCenter technology also allows employees, customers, suppliers, and other team members to securely exchange product information while maintaining a centralized database of critical product data; and enables integration with other business applications, such as enterprise resource planning, supply chain management, and customer relationship management for data exchange across the product lifecycle. In addition, the company offers Connector platform, a technology that allows for a direct interface between Aras Corporation's Innovator solution and CAD products. SofTech, Inc. markets and distributes its products and services primarily through a direct sales force and its service organization, as well as through resellers. The company was founded in 1969 and is headquartered in Lowell, Massachusetts.