Future FinTech Group (NASDAQ:FTFT) versus MediaAlpha (NYSE:MAX) Head to Head Survey

Future FinTech Group (NASDAQ:FTFT) and MediaAlpha (NYSE:MAX) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability and institutional ownership.

Insider & Institutional Ownership

0.2% of Future FinTech Group shares are owned by institutional investors. Comparatively, 64.4% of MediaAlpha shares are owned by institutional investors. 7.1% of Future FinTech Group shares are owned by company insiders. Comparatively, 11.5% of MediaAlpha shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Future FinTech Group and MediaAlpha’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Future FinTech Group	-95.03%	-71.02%	-51.19%
MediaAlpha	-7.76%	N/A	-21.56%

Valuation and Earnings

This table compares Future FinTech Group and MediaAlpha’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Future FinTech Group	$34.87 million	0.26	-$33.65 million	N/A	N/A
MediaAlpha	$388.15 million	2.12	-$40.42 million	($0.68)	-18.41

Future FinTech Group has higher earnings, but lower revenue than MediaAlpha.

Risk & Volatility

Future FinTech Group has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Future FinTech Group and MediaAlpha, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Future FinTech Group	0	0	0	0	N/A
MediaAlpha	1	1	5	0	2.57

MediaAlpha has a consensus price target of $22.43, suggesting a potential upside of 79.14%. Given MediaAlpha’s higher probable upside, analysts plainly believe MediaAlpha is more favorable than Future FinTech Group.

Summary

MediaAlpha beats Future FinTech Group on 10 of the 11 factors compared between the two stocks.

About Future FinTech Group

Future FinTech Group Inc., through its subsidiaries, operates online shopping platforms in People's Republic of China. It operates in four segments: Shared Shopping Mall Membership Fee, Fruit Related Products, Sales of Goods, and Others. The company operates Chain Cloud Mall (CCM), a real-name blockchain based e-commerce platform that integrates blockchain and internet technology; and NONOGIRL, a cross-border e-commerce platform. It also engages in coal and aluminum ingots supply chain financing and trading; financial technology service; and cryptocurrency market data and information service businesses, as well as services related to the application and development of blockchain-based technology in financial technology. The company was formerly known as SkyPeople Fruit Juice, Inc. and changed its name to Future FinTech Group Inc. in June 2017. Future FinTech Group Inc. is headquartered in New York, New York.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.