Contrasting International Card Establishment (OTCMKTS:ICRD) & Innovid (NYSE:CTV)

International Card Establishment (OTCMKTS:ICRD) and Innovid (NYSE:CTV) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

Profitability

This table compares International Card Establishment and Innovid’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
International Card Establishment	N/A	N/A	N/A
Innovid	-20.24%	-7.81%	-6.18%

Analyst Recommendations

This is a breakdown of recent recommendations for International Card Establishment and Innovid, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
International Card Establishment	0	0	0	0	N/A
Innovid	0	1	2	0	2.67

Innovid has a consensus target price of $2.83, indicating a potential upside of 56.54%. Given Innovid’s higher probable upside, analysts clearly believe Innovid is more favorable than International Card Establishment.

Institutional and Insider Ownership

25.5% of Innovid shares are owned by institutional investors. 9.9% of Innovid shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares International Card Establishment and Innovid’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
International Card Establishment	N/A	N/A	N/A	N/A	N/A
Innovid	$149.54 million	1.75	-$31.91 million	($0.21)	-8.62

International Card Establishment has higher earnings, but lower revenue than Innovid.

Summary

Innovid beats International Card Establishment on 5 of the 8 factors compared between the two stocks.

About International Card Establishment

International Card Establishment, Inc. provides merchant services in the United States. It offers payment processing services for brick and mortar merchants; proprietary gift and loyalty program; gift cards with customized artwork; various merchant terminals and accessories; leasing program; customer support; and agent program. The company is headquartered in Camarillo, California.

About Innovid

Innovid Corp. operates an independent software platform that provides ad serving, measurement, and creative services. It offers advertising services for the creation, delivery, and measurement of TV ads across connected TV, mobile TV, and desktop TV environments to advertisers, publishers, and media agencies. The company serves consumer packaged goods, pharmaceutical and healthcare, retail, financial services, and automotive and technology industries; third party agencies; and publishers in the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Innovid Corp. was incorporated in 2007 and is headquartered in New York, New York.