International Card Establishment (OTCMKTS:ICRD – Get Free Report) and Innovid (NYSE:CTV – Get Free Report) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.
Profitability
This table compares International Card Establishment and Innovid’s net margins, return on equity and return on assets.
Net Margins | Return on Equity | Return on Assets | |
International Card Establishment | N/A | N/A | N/A |
Innovid | -20.24% | -7.81% | -6.18% |
Analyst Recommendations
This is a breakdown of recent recommendations for International Card Establishment and Innovid, as reported by MarketBeat.
Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
International Card Establishment | 0 | 0 | 0 | 0 | N/A |
Innovid | 0 | 1 | 2 | 0 | 2.67 |
Institutional and Insider Ownership
25.5% of Innovid shares are owned by institutional investors. 9.9% of Innovid shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares International Card Establishment and Innovid’s gross revenue, earnings per share and valuation.
Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
International Card Establishment | N/A | N/A | N/A | N/A | N/A |
Innovid | $149.54 million | 1.75 | -$31.91 million | ($0.21) | -8.62 |
International Card Establishment has higher earnings, but lower revenue than Innovid.
Summary
Innovid beats International Card Establishment on 5 of the 8 factors compared between the two stocks.
About International Card Establishment
International Card Establishment, Inc. provides merchant services in the United States. It offers payment processing services for brick and mortar merchants; proprietary gift and loyalty program; gift cards with customized artwork; various merchant terminals and accessories; leasing program; customer support; and agent program. The company is headquartered in Camarillo, California.
About Innovid
Innovid Corp. operates an independent software platform that provides ad serving, measurement, and creative services. It offers advertising services for the creation, delivery, and measurement of TV ads across connected TV, mobile TV, and desktop TV environments to advertisers, publishers, and media agencies. The company serves consumer packaged goods, pharmaceutical and healthcare, retail, financial services, and automotive and technology industries; third party agencies; and publishers in the United States, Canada, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Innovid Corp. was incorporated in 2007 and is headquartered in New York, New York.
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