Comparing Lazydays (NASDAQ:GORV) & LMP Automotive (OTCMKTS:LMPX)

Lazydays (NASDAQ:GORV) and LMP Automotive (OTCMKTS:LMPX) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Analyst Ratings

This is a summary of current recommendations and price targets for Lazydays and LMP Automotive, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lazydays	0	2	0	0	2.00
LMP Automotive	0	0	0	0	N/A

Given Lazydays’ higher possible upside, research analysts plainly believe Lazydays is more favorable than LMP Automotive.

Earnings & Valuation

This table compares Lazydays and LMP Automotive’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lazydays	$987.99 million	0.03	-$110.27 million	($9.62)	-0.22
LMP Automotive	$318.49 million	0.01	N/A	N/A	N/A

LMP Automotive has lower revenue, but higher earnings than Lazydays.

Volatility and Risk

Lazydays has a beta of 2.02, suggesting that its share price is 102% more volatile than the S&P 500. Comparatively, LMP Automotive has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500.

Profitability

This table compares Lazydays and LMP Automotive’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lazydays	-12.48%	-16.47%	-3.86%
LMP Automotive	N/A	N/A	N/A

Insider and Institutional Ownership

89.7% of Lazydays shares are held by institutional investors. 61.5% of Lazydays shares are held by company insiders. Comparatively, 38.7% of LMP Automotive shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Lazydays beats LMP Automotive on 6 of the 9 factors compared between the two stocks.

About Lazydays

Lazydays Holdings, Inc. operates recreational vehicle (RV) dealerships under the Lazydays name in the United States. The company offers RV sales, RV-repair and services, financing and insurance products, third-party protection plans, and after-market parts and accessories. It also operates the Lazydays RV resort at Tampa, Florida. The company was founded in 1976 and is based in Tampa, Florida.

About LMP Automotive

LMP Automotive Holdings, Inc., through its subsidiaries, buys, sells, rents and subscribes for, and obtains financing for automobiles online and in person in the United States. It primarily buys pre-owned automobiles primarily through auctions or directly from other automobile dealers, as well as new automobiles from manufacturers and distributors at fleet rates. The company was incorporated in 2017 and is headquartered in Fort Lauderdale, Florida.