comScore (NASDAQ:SCOR) Receives “Hold” Rating from Craig Hallum

Craig Hallum reaffirmed their hold rating on shares of comScore (NASDAQ:SCOR) in a research note published on Thursday, Marketbeat reports. Craig Hallum currently has a $8.00 price target on the stock, down from their previous price target of $18.00.

Other equities research analysts have also issued research reports about the stock. Needham & Company LLC cut their price target on shares of comScore from $17.00 to $13.50 and set a buy rating on the stock in a report on Wednesday, August 7th. StockNews.com downgraded shares of comScore from a buy rating to a hold rating in a research note on Wednesday, August 21st.

comScore Stock Up 4.5 %

NASDAQ SCOR opened at $7.01 on Thursday. The stock’s 50-day simple moving average is $11.59 and its two-hundred day simple moving average is $13.99. comScore has a twelve month low of $6.40 and a twelve month high of $20.97. The company has a market capitalization of $33.89 million, a price-to-earnings ratio of -0.38 and a beta of 1.20.

comScore (NASDAQ:SCOR) last announced its quarterly earnings data on Tuesday, August 6th. The company reported ($1.19) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.18) by ($1.01). comScore had a negative return on equity of 47.80% and a negative net margin of 7.96%. The business had revenue of $85.84 million during the quarter, compared to the consensus estimate of $88.70 million. During the same quarter in the previous year, the firm posted ($2.20) earnings per share. On average, equities analysts expect that comScore will post -2.85 earnings per share for the current fiscal year.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its stake in comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the period. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. 42.15% of the stock is owned by institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.