Analyzing JD Sports Fashion (OTCMKTS:JDDSF) and Shoe Carnival (NASDAQ:SCVL)

JD Sports Fashion (OTCMKTS:JDDSF) and Shoe Carnival (NASDAQ:SCVL) are both consumer cyclical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, institutional ownership, risk, dividends, earnings, profitability and analyst recommendations.

Insider and Institutional Ownership

66.1% of Shoe Carnival shares are owned by institutional investors. 34.7% of Shoe Carnival shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations for JD Sports Fashion and Shoe Carnival, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
JD Sports Fashion	1	0	0	0	1.00
Shoe Carnival	0	1	1	0	2.50

Shoe Carnival has a consensus price target of $42.00, indicating a potential downside of 8.34%. Given Shoe Carnival’s stronger consensus rating and higher possible upside, analysts clearly believe Shoe Carnival is more favorable than JD Sports Fashion.

Profitability

This table compares JD Sports Fashion and Shoe Carnival’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
JD Sports Fashion	N/A	N/A	N/A
Shoe Carnival	6.26%	13.26%	7.35%

Earnings & Valuation

This table compares JD Sports Fashion and Shoe Carnival”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
JD Sports Fashion	N/A	N/A	N/A	N/A	N/A
Shoe Carnival	$1.18 billion	1.06	$73.35 million	$2.71	16.91

Shoe Carnival has higher revenue and earnings than JD Sports Fashion.

Summary

Shoe Carnival beats JD Sports Fashion on 9 of the 9 factors compared between the two stocks.

About JD Sports Fashion

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands. The company also operates online business. In addition, it licenses fashion brands and operates fitness centers; operates as online own label women's fashion retailer; and manufactures and distributes professional fitness equipment. The company has operations in the United Kingdom, Andorra, Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Republic of Ireland, Romania, Serbia, Singapore, Slovakia, South Korea, Spain and the Canary Islands, Sweden, Thailand, and the United Arab Emirates. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.

About Shoe Carnival

Shoe Carnival, Inc., together with its subsidiaries, operates as a family footwear retailer in the United States. The company offers range of dress, casual, work, and athletic shoes, as well as sandals and boots for men, women, and children; and various accessories. The company also operates stores, and sells its products through online shopping at shoecarnival.com, as well as through mobile app. Shoe Carnival, Inc. was founded in 1978 and is headquartered in Evansville, Indiana.