So-Young International (NASDAQ:SY) vs. Her Imports (OTCMKTS:HHER) Financial Analysis

Her Imports (OTCMKTS:HHER) and So-Young International (NASDAQ:SY) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, institutional ownership, risk, earnings, analyst recommendations, dividends and profitability.

Insider and Institutional Ownership

35.3% of So-Young International shares are held by institutional investors. 1.0% of Her Imports shares are held by company insiders. Comparatively, 16.7% of So-Young International shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Her Imports and So-Young International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Her Imports	N/A	N/A	N/A
So-Young International	2.23%	1.32%	1.05%

Earnings & Valuation

This table compares Her Imports and So-Young International”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Her Imports	N/A	N/A	N/A	N/A	N/A
So-Young International	$210.99 million	0.35	$3.00 million	$0.04	17.78

So-Young International has higher revenue and earnings than Her Imports.

Analyst Ratings

This is a breakdown of recent ratings for Her Imports and So-Young International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Her Imports	0	0	0	0	0.00
So-Young International	0	1	0	0	2.00

So-Young International has a consensus price target of $0.80, indicating a potential upside of 12.52%. Given So-Young International’s stronger consensus rating and higher probable upside, analysts plainly believe So-Young International is more favorable than Her Imports.

Volatility & Risk

Her Imports has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, So-Young International has a beta of 0.91, indicating that its share price is 9% less volatile than the S&P 500.

Summary

So-Young International beats Her Imports on 8 of the 9 factors compared between the two stocks.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

About So-Young International

So-Young International Inc. operates an online platform for consumption healthcare services in the People's Republic of China. The company offers So-Young Mobile App that offers users medical aesthetic knowledge and experience to reach an informed medical aesthetic treatment decision and make reservations for treatment with medical professionals and medical aesthetic institutions; So-Young Beauty which provides similar interfaces and functions as the mobile app, as well as serves as additional access points to the platform; and medical aesthetic community content through its website soyoung.com. It provides content in various media formats on its online platform generated by users, including professional generated, content from in-house editorial team that shares opinions on specific new medical procedures and trends; user generated content comprising Beauty Diaries that provides details about medical institution, doctor, price, and other information on the treatment; professional user generated, contents from the medical aesthetic influencers; and doctor generated, content from doctors to generate knowledge. In addition, the company offers consumption healthcare services, including dermatology, dentistry and orthodontics, physical examinations, gynecology, and postnatal care; reservation services; and software as a service. Further, it engages in research and development, production, sales, and agency of laser and other optoelectronic medical beauty equipment; manufacture and sells light therapy device, surgical laser device and other equipment; internet information and technology advisory; online medical treatment and consultation; management consulting; internet culture; micro finance services, as well as sells cosmetics products. The company was founded in 2013 and is headquartered in Beijing, China.