Head-To-Head Review: eBay (NASDAQ:EBAY) & Baosheng Media Group (NASDAQ:BAOS)

eBay (NASDAQ:EBAY) and Baosheng Media Group (NASDAQ:BAOS) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, valuation, earnings and institutional ownership.

Risk and Volatility

eBay has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.29, indicating that its stock price is 29% more volatile than the S&P 500.

Profitability

This table compares eBay and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
eBay	19.68%	30.97%	8.78%
Baosheng Media Group	N/A	N/A	N/A

Institutional & Insider Ownership

87.5% of eBay shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 0.4% of eBay shares are held by company insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for eBay and Baosheng Media Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	1	15	9	0	2.32
Baosheng Media Group	0	0	0	0	0.00

eBay currently has a consensus target price of $62.87, indicating a potential upside of 0.91%. Given eBay’s stronger consensus rating and higher probable upside, analysts clearly believe eBay is more favorable than Baosheng Media Group.

Valuation and Earnings

This table compares eBay and Baosheng Media Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$10.27 billion	2.91	$2.77 billion	$3.98	15.65
Baosheng Media Group	$920,000.00	3.33	-$1.85 million	N/A	N/A

eBay has higher revenue and earnings than Baosheng Media Group.

Summary

eBay beats Baosheng Media Group on 10 of the 12 factors compared between the two stocks.

About eBay

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.