StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a report issued on Tuesday. The brokerage set a “buy” rating on the stock.

A number of other equities analysts also recently issued reports on the company. Craig Hallum restated a “hold” rating and issued a $8.00 price target (down from $18.00) on shares of comScore in a research note on Thursday, August 29th. Needham & Company LLC cut their price target on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research note on Wednesday, August 7th.

comScore Stock Up 5.0 %

Shares of SCOR opened at $8.25 on Tuesday. comScore has a twelve month low of $4.89 and a twelve month high of $20.97. The company has a market capitalization of $40.34 million, a P/E ratio of -0.38 and a beta of 1.10. The firm has a 50 day moving average of $6.60 and a 200 day moving average of $9.76.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the first quarter, according to its most recent filing with the SEC. The fund owned 174,826 shares of the company’s stock after acquiring an additional 2,121 shares during the period. Vanguard Group Inc. owned about 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. 42.15% of the stock is currently owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.