Coca-Cola Names Henrique Braun as Executive Vice President and Chief Operating Officer

On December 11, 2024, Coca-Cola Company (NYSE: KO) announced through an 8-K filing with the Securities and Exchange Commission that Henrique Braun has been appointed as the Executive Vice President and Chief Operating Officer of the company, effective January 1, 2025. In his new role, Braun will be overseeing all of Coca-Cola’s operating units globally, reporting directly to Chairman and CEO James Quincey.

Henrique Braun, aged 56, started his journey with Coca-Cola in 1996 and has since then held various key positions within the company, showcasing his leadership skills and strategic thinking across different regions like North America, Europe, Asia, and Latin America. Braun’s previous roles included responsibilities in supply chain, new business development, marketing, innovation, general management, and bottling operations.

Prior to this appointment, Braun served as the President of the Latin America operating unit from 2020 to 2022 and the President of the Brazil business unit from 2016 to 2020. He also held the position of President of the Greater China & Korea business unit from 2013 to 2016.

In a statement, James Quincey praised Braun’s track record in driving growth strategies and operational achievements, emphasizing his ability to prioritize consumer-centric decisions and cultivate talent within the organization.

In addition to his new responsibilities, the filing detailed the primary compensation elements for Braun, which include a base salary of $1,050,000 effective from January 1, 2025. He will also be eligible for participation in the company’s Annual Incentive Plan and Long-Term Incentive program.

Furthermore, Braun will continue to adhere to the Company’s share ownership guidelines and receive additional benefits as outlined in the letter provided to him on December 11, 2024. More details regarding Braun’s compensation structure and benefits can be found in Coca-Cola’s definitive proxy statement for the 2024 Annual Meeting of Shareowners.

The formal press release from The Coca-Cola Company is attached to the filing as Exhibit 99.1, providing further details on Braun’s appointment and the responsibilities that accompany his new role.

For further information and updates, interested parties are directed to review the official announcement made by Coca-Cola Company dated December 11, 2024.

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This article was generated by an automated content engine and was reviewed by a human editor prior to publication. For additional information, read Coca-Cola’s 8K filing here.

About Coca-Cola

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores.