Rectitude (NASDAQ:RECT) & Lifetime Brands (NASDAQ:LCUT) Head-To-Head Review

Lifetime Brands (NASDAQ:LCUT) and Rectitude (NASDAQ:RECT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, profitability, valuation and dividends.

Valuation and Earnings

This table compares Lifetime Brands and Rectitude”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lifetime Brands	$670.89 million	0.19	-$8.41 million	($0.99)	-5.67
Rectitude	$41.35 million	2.32	$2.49 million	N/A	N/A

Rectitude has lower revenue, but higher earnings than Lifetime Brands.

Insider and Institutional Ownership

40.6% of Lifetime Brands shares are owned by institutional investors. 43.2% of Lifetime Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Lifetime Brands and Rectitude, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lifetime Brands	0	0	2	0	3.00
Rectitude	0	0	0	0	0.00

Lifetime Brands currently has a consensus price target of $10.25, suggesting a potential upside of 82.71%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Lifetime Brands is more favorable than Rectitude.

Profitability

This table compares Lifetime Brands and Rectitude’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lifetime Brands	-3.19%	3.13%	1.10%
Rectitude	N/A	N/A	N/A

Summary

Lifetime Brands beats Rectitude on 8 of the 11 factors compared between the two stocks.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

About Rectitude

Rectitude Holdings Ltd is principally involved in the provision of safety equipment, encompassing essential items such as personal protective clothing, gloves, safety footwear, personal fall arrest systems, portable fire extinguishers and traffic products. The Company also offers auxiliary products such as industrial hardware tools and electrical hardware required for construction sites. Rectitude Holdings Ltd is based in SINGAPORE.