Zeta Global (NYSE:ZETA) Sees Unusually-High Trading Volume – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares saw strong trading volume on Friday . 4,191,149 shares changed hands during mid-day trading, an increase of 9% from the previous session’s volume of 3,834,140 shares.The stock last traded at $17.71 and had previously closed at $18.97.

Wall Street Analyst Weigh In

Several analysts recently weighed in on ZETA shares. Oppenheimer lifted their target price on shares of Zeta Global from $33.00 to $42.00 and gave the company an “outperform” rating in a report on Tuesday, November 12th. Canaccord Genuity Group lifted their price objective on Zeta Global from $24.00 to $28.00 and gave the company a “buy” rating in a research note on Wednesday, November 20th. DA Davidson increased their target price on Zeta Global from $39.00 to $42.00 and gave the stock a “buy” rating in a research note on Tuesday, November 12th. The Goldman Sachs Group assumed coverage on Zeta Global in a research report on Wednesday, December 11th. They issued a “neutral” rating and a $30.00 target price for the company. Finally, Barclays boosted their price target on shares of Zeta Global from $28.00 to $32.00 and gave the stock an “equal weight” rating in a research note on Wednesday, November 13th. Four equities research analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $37.86.

Zeta Global Price Performance

The firm has a market capitalization of $4.20 billion, a price-to-earnings ratio of -25.24 and a beta of 1.12. The stock’s fifty day moving average price is $23.78 and its two-hundred day moving average price is $23.64. The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41.

Zeta Global (NYSE:ZETA) last posted its quarterly earnings results on Monday, November 11th. The company reported ($0.09) earnings per share for the quarter, missing analysts’ consensus estimates of $0.17 by ($0.26). The business had revenue of $268.30 million during the quarter, compared to analyst estimates of $252.68 million. Zeta Global had a negative net margin of 13.35% and a negative return on equity of 45.22%. The firm’s quarterly revenue was up 42.0% on a year-over-year basis. During the same quarter in the prior year, the business earned ($0.27) earnings per share. Equities research analysts expect that Zeta Global Holdings Corp. will post -0.16 EPS for the current year.

Insider Buying and Selling

In other news, CFO Christopher E. Greiner bought 7,975 shares of the business’s stock in a transaction dated Monday, November 18th. The shares were acquired at an average price of $18.80 per share, for a total transaction of $149,930.00. Following the completion of the transaction, the chief financial officer now owns 2,330,010 shares of the company’s stock, valued at approximately $43,804,188. This trade represents a 0.34 % increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, CEO David Steinberg bought 53,676 shares of Zeta Global stock in a transaction dated Monday, November 18th. The stock was purchased at an average cost of $19.24 per share, with a total value of $1,032,726.24. Following the completion of the acquisition, the chief executive officer now directly owns 65,310 shares in the company, valued at approximately $1,256,564.40. The trade was a 461.37 % increase in their position. The disclosure for this purchase can be found here. Insiders acquired a total of 129,901 shares of company stock worth $2,471,244 over the last 90 days. 25.54% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the company. Charles Schwab Investment Management Inc. boosted its holdings in shares of Zeta Global by 31.1% in the third quarter. Charles Schwab Investment Management Inc. now owns 1,742,555 shares of the company’s stock valued at $51,980,000 after acquiring an additional 413,577 shares during the period. Empowered Funds LLC purchased a new stake in Zeta Global in the 3rd quarter valued at $5,644,000. Qsemble Capital Management LP acquired a new stake in Zeta Global during the 3rd quarter worth $1,752,000. Victory Capital Management Inc. grew its position in Zeta Global by 229.9% during the 3rd quarter. Victory Capital Management Inc. now owns 68,660 shares of the company’s stock worth $2,048,000 after purchasing an additional 47,849 shares during the last quarter. Finally, Barclays PLC increased its stake in Zeta Global by 36.4% in the third quarter. Barclays PLC now owns 420,518 shares of the company’s stock valued at $12,544,000 after purchasing an additional 112,238 shares during the period. Institutional investors and hedge funds own 87.75% of the company’s stock.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.