Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Up 144.7% in December

Direct Digital Holdings, Inc. (NASDAQ:DRCT) was the recipient of a significant increase in short interest during the month of December. As of December 15th, there was short interest totalling 224,600 shares, an increase of 144.7% from the November 30th total of 91,800 shares. Approximately 6.5% of the company’s shares are sold short. Based on an average trading volume of 1,560,000 shares, the short-interest ratio is presently 0.1 days.

Institutional Trading of Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Privium Fund Management UK Ltd bought a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the 2nd quarter, according to its most recent disclosure with the SEC. The firm bought 20,925 shares of the company’s stock, valued at approximately $91,000. Privium Fund Management UK Ltd owned 0.15% of Direct Digital at the end of the most recent quarter. Institutional investors and hedge funds own 4.02% of the company’s stock.

Direct Digital Trading Down 16.3 %

Direct Digital stock opened at $2.52 on Friday. Direct Digital has a 1-year low of $0.51 and a 1-year high of $35.88. The firm has a market cap of $36.95 million, a P/E ratio of -2.15 and a beta of 6.83. The firm has a 50-day moving average of $1.89 and a 200-day moving average of $2.81.

Direct Digital (NASDAQ:DRCT) last issued its quarterly earnings data on Tuesday, October 15th. The company reported ($0.16) earnings per share for the quarter. Direct Digital had a negative return on equity of 25.66% and a negative net margin of 5.61%. The business had revenue of $21.86 million during the quarter. Research analysts forecast that Direct Digital will post -1.91 earnings per share for the current fiscal year.

About Direct Digital

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.