Dada Nexus (NASDAQ:DADA – Get Free Report) and Nexxen International (NASDAQ:NEXN – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, analyst recommendations, profitability and institutional ownership.
Analyst Ratings
This is a summary of current ratings and price targets for Dada Nexus and Nexxen International, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Dada Nexus | 0 | 5 | 1 | 0 | 2.17 |
| Nexxen International | 0 | 1 | 4 | 0 | 2.80 |
Dada Nexus currently has a consensus target price of $2.70, indicating a potential upside of 103.01%. Nexxen International has a consensus target price of $9.80, indicating a potential downside of 1.11%. Given Dada Nexus’ higher probable upside, equities analysts plainly believe Dada Nexus is more favorable than Nexxen International.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Dada Nexus | $9.98 billion | 0.03 | -$275.71 million | ($1.11) | -1.20 |
| Nexxen International | $349.11 million | 1.87 | -$21.49 million | $0.04 | 247.75 |
Nexxen International has lower revenue, but higher earnings than Dada Nexus. Dada Nexus is trading at a lower price-to-earnings ratio than Nexxen International, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Dada Nexus has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Comparatively, Nexxen International has a beta of 1.93, indicating that its share price is 93% more volatile than the S&P 500.
Profitability
This table compares Dada Nexus and Nexxen International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Dada Nexus | -20.95% | -12.70% | -9.56% |
| Nexxen International | 3.96% | 7.49% | 4.70% |
Institutional & Insider Ownership
59.3% of Dada Nexus shares are held by institutional investors. Comparatively, 54.2% of Nexxen International shares are held by institutional investors. 8.5% of Dada Nexus shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Nexxen International beats Dada Nexus on 10 of the 14 factors compared between the two stocks.
About Dada Nexus
Dada Nexus Limited operates a platform of local on-demand retail and delivery in the People’s Republic of China. It operates Dada Now, a local on-demand delivery platform that provides intra-city delivery and last-mile delivery services on an on-demand basis to chain merchants, small- and medium-sized enterprise merchants, and individual senders; and JDDJ, a local on-demand retail platforms for consumers, retailers, and brand owners. The company was incorporated in 2014 and is headquartered in Shanghai, China.
About Nexxen International
Nexxen International Ltd. provides end-to-end software platform that enables advertisers to reach publishers Israel. The company’s demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. It serves ad buyers, advertisers, brands, agencies, and digital publishers in the United States, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Tremor International Ltd and changed its name to Nexxen International Ltd. in January 2024. Nexxen International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.
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