Reviewing British American Tobacco (NYSE:BTI) and American Heritage International (OTCMKTS:AHII)

British American Tobacco (NYSE:BTI) and American Heritage International (OTCMKTS:AHII) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Valuation & Earnings

This table compares British American Tobacco and American Heritage International”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	$26.18 billion	3.03	-$17.87 billion	$4.79	7.49
American Heritage International	N/A	N/A	N/A	($0.01)	N/A

American Heritage International has lower revenue, but higher earnings than British American Tobacco. American Heritage International is trading at a lower price-to-earnings ratio than British American Tobacco, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings for British American Tobacco and American Heritage International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
British American Tobacco	1	0	0	1	2.50
American Heritage International	0	0	0	0	0.00

British American Tobacco currently has a consensus target price of $33.00, suggesting a potential downside of 8.08%. Given American Heritage International’s higher possible upside, analysts clearly believe American Heritage International is more favorable than British American Tobacco.

Profitability

This table compares British American Tobacco and American Heritage International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
British American Tobacco	N/A	N/A	N/A
American Heritage International	N/A	N/A	N/A

Institutional and Insider Ownership

16.2% of British American Tobacco shares are held by institutional investors. Comparatively, 0.0% of American Heritage International shares are held by institutional investors. 0.0% of British American Tobacco shares are held by company insiders. Comparatively, 36.0% of American Heritage International shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

British American Tobacco beats American Heritage International on 6 of the 8 factors compared between the two stocks.

About British American Tobacco

British American Tobacco p.l.c. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands. It also distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.

About American Heritage International

American Heritage International Inc. manufactures, distributes, and sells premium disposable electronic cigarettes under the American Heritage and America's Original E-Cig brand names. The company was formerly known as Cumberland Hills Ltd. and changed its name to American Heritage International Inc. in August 2013. American Heritage International Inc. was founded in 2010 and is based in Las Vegas, Nevada.