Comparing Adstar (OTCMKTS:ADST) & Zeta Global (NYSE:ZETA)

Zeta Global (NYSE:ZETA) and Adstar (OTCMKTS:ADST) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, profitability and risk.

Institutional and Insider Ownership

87.8% of Zeta Global shares are held by institutional investors. 25.5% of Zeta Global shares are held by insiders. Comparatively, 22.6% of Adstar shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and target prices for Zeta Global and Adstar, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zeta Global	0	4	11	1	2.81
Adstar	0	0	0	0	0.00

Zeta Global currently has a consensus price target of $37.43, indicating a potential upside of 101.73%. Given Zeta Global’s stronger consensus rating and higher possible upside, analysts clearly believe Zeta Global is more favorable than Adstar.

Profitability

This table compares Zeta Global and Adstar’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zeta Global	-13.35%	-45.22%	-18.84%
Adstar	N/A	N/A	N/A

Earnings and Valuation

This table compares Zeta Global and Adstar”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zeta Global	$901.40 million	4.89	-$187.48 million	($0.70)	-26.51
Adstar	N/A	N/A	N/A	N/A	N/A

Adstar has lower revenue, but higher earnings than Zeta Global.

Summary

Zeta Global beats Adstar on 7 of the 10 factors compared between the two stocks.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.

About Adstar

AdStar, Inc. engages in the provision of advertising technology services to publishers. It focuses on its application service provider. The company was founded by Leslie Bernhard and Eli Rousso in 1986 and is headquartered in Marina del Rey, CA.