Heritage Financial Services LLC Purchases 90 Shares of Alphabet Inc. (NASDAQ:GOOG)

Heritage Financial Services LLC raised its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 1.9% in the fourth quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 4,884 shares of the information services provider’s stock after purchasing an additional 90 shares during the quarter. Heritage Financial Services LLC’s holdings in Alphabet were worth $930,000 at the end of the most recent quarter.

Several other large investors have also bought and sold shares of GOOG. Hartford Financial Management Inc. grew its holdings in shares of Alphabet by 10.8% during the fourth quarter. Hartford Financial Management Inc. now owns 25,778 shares of the information services provider’s stock valued at $4,909,000 after buying an additional 2,522 shares during the last quarter. Quantum Financial Planning Services Inc. bought a new position in Alphabet in the 4th quarter valued at approximately $418,000. Sonora Investment Management Group LLC boosted its stake in Alphabet by 0.9% during the 4th quarter. Sonora Investment Management Group LLC now owns 210,210 shares of the information services provider’s stock valued at $40,032,000 after purchasing an additional 1,852 shares during the last quarter. Mine & Arao Wealth Creation & Management LLC. increased its holdings in shares of Alphabet by 0.3% in the 4th quarter. Mine & Arao Wealth Creation & Management LLC. now owns 37,614 shares of the information services provider’s stock worth $7,163,000 after purchasing an additional 101 shares in the last quarter. Finally, Oak Harvest Investment Services raised its stake in shares of Alphabet by 19.9% in the fourth quarter. Oak Harvest Investment Services now owns 2,023 shares of the information services provider’s stock worth $385,000 after purchasing an additional 336 shares during the last quarter. 27.26% of the stock is owned by hedge funds and other institutional investors.

Alphabet Trading Down 1.4 %

Shares of NASDAQ:GOOG opened at $202.64 on Tuesday. The stock has a 50 day moving average of $190.48 and a 200 day moving average of $175.55. The company has a market cap of $2.48 trillion, a PE ratio of 26.88, a price-to-earnings-growth ratio of 1.32 and a beta of 1.00. Alphabet Inc. has a 12-month low of $131.55 and a 12-month high of $207.08. The company has a current ratio of 1.95, a quick ratio of 1.95 and a debt-to-equity ratio of 0.04.

Insider Buying and Selling at Alphabet

In related news, CEO Sundar Pichai sold 22,500 shares of Alphabet stock in a transaction on Wednesday, November 6th. The shares were sold at an average price of $177.36, for a total transaction of $3,990,600.00. Following the transaction, the chief executive officer now owns 2,084,306 shares in the company, valued at approximately $369,672,512.16. The trade was a 1.07 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CAO Amie Thuener O’toole sold 1,367 shares of the stock in a transaction on Monday, December 2nd. The stock was sold at an average price of $170.41, for a total value of $232,950.47. Following the completion of the sale, the chief accounting officer now owns 23,515 shares of the company’s stock, valued at $4,007,191.15. The trade was a 5.49 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold 122,529 shares of company stock valued at $22,453,483 over the last 90 days. 12.99% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

Several equities research analysts recently commented on GOOG shares. Citigroup increased their price objective on Alphabet from $212.00 to $216.00 and gave the company a “buy” rating in a research report on Wednesday, October 30th. Wells Fargo & Company raised their price target on shares of Alphabet from $182.00 to $187.00 and gave the company an “equal weight” rating in a report on Wednesday, October 30th. Phillip Securities raised shares of Alphabet to a “strong-buy” rating in a report on Friday, November 1st. UBS Group raised their target price on shares of Alphabet from $187.00 to $192.00 and gave the stock a “neutral” rating in a report on Wednesday, October 30th. Finally, Seaport Res Ptn upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, October 29th. Six equities research analysts have rated the stock with a hold rating, twelve have assigned a buy rating and three have assigned a strong buy rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $209.13.

Alphabet Profile

Alphabet Inc offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.