W Keith Smith Sells 15,874 Shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 15,874 shares of the company’s stock in a transaction that occurred on Friday, March 14th. The stock was sold at an average price of $0.77, for a total transaction of $12,222.98. Following the completion of the transaction, the president now owns 96,164 shares of the company’s stock, valued at approximately $74,046.28. The trade was a 14.17 % decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.

W Keith Smith also recently made the following trade(s):

• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The stock was sold at an average price of $0.83, for a total transaction of $12,351.23.

Direct Digital Stock Performance

Shares of NASDAQ:DRCT opened at $0.83 on Wednesday. The firm has a fifty day moving average price of $1.13 and a 200 day moving average price of $1.76. Direct Digital Holdings, Inc. has a fifty-two week low of $0.51 and a fifty-two week high of $32.22. The firm has a market cap of $12.17 million, a price-to-earnings ratio of -0.71 and a beta of 6.61.

Institutional Investors Weigh In On Direct Digital

An institutional investor recently bought a new position in Direct Digital stock. Citadel Advisors LLC bought a new stake in Direct Digital Holdings, Inc. (NASDAQ:DRCT) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned 0.30% of Direct Digital at the end of the most recent quarter. 4.02% of the stock is owned by institutional investors.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.