StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Equities research analysts at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Monday. The brokerage set a “hold” rating on the stock.

comScore Trading Down 3.8 %

Shares of NASDAQ SCOR opened at $6.61 on Monday. The company has a 50 day simple moving average of $6.77 and a two-hundred day simple moving average of $6.70. The stock has a market cap of $32.48 million, a price-to-earnings ratio of -0.30 and a beta of 1.21. comScore has a 12 month low of $4.89 and a 12 month high of $16.41.

comScore (NASDAQ:SCOR) last issued its earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.36 by ($0.63). The business had revenue of $94.94 million for the quarter, compared to analysts’ expectations of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same period last year, the business earned $1.03 EPS. Analysts forecast that comScore will post -2.49 EPS for the current year.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of the stock. Squarepoint Ops LLC acquired a new stake in shares of comScore during the 4th quarter worth approximately $99,000. Heron Bay Capital Management purchased a new stake in comScore during the fourth quarter worth $160,000. Renaissance Technologies LLC grew its position in comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after buying an additional 4,115 shares during the period. Finally, Clune & Associates LTD. acquired a new stake in comScore during the fourth quarter valued at $740,000. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.