Zeta Global (NYSE:ZETA) Stock Price Up 2.5% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares traded up 2.5% during mid-day trading on Wednesday . The stock traded as high as $14.42 and last traded at $14.38. 1,076,569 shares were traded during mid-day trading, a decline of 78% from the average session volume of 4,994,294 shares. The stock had previously closed at $14.03.

Analyst Upgrades and Downgrades

Several analysts have commented on the stock. Needham & Company LLC restated a “buy” rating and set a $43.00 target price on shares of Zeta Global in a report on Wednesday, February 26th. Morgan Stanley raised their price objective on shares of Zeta Global from $23.00 to $25.00 and gave the stock an “equal weight” rating in a report on Wednesday, February 26th. Canaccord Genuity Group reaffirmed a “buy” rating and issued a $28.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. The Goldman Sachs Group lowered their target price on Zeta Global from $30.00 to $27.00 and set a “neutral” rating for the company in a report on Tuesday, March 4th. Finally, William Blair restated an “outperform” rating on shares of Zeta Global in a report on Wednesday, February 26th. Four analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has issued a strong buy rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $36.86.

Zeta Global Trading Up 4.3 %

The company has a market cap of $3.48 billion, a P/E ratio of -20.90, a PEG ratio of 1.65 and a beta of 1.18. The company has a current ratio of 3.32, a quick ratio of 3.32 and a debt-to-equity ratio of 0.41. The business has a 50 day moving average price of $17.81 and a 200-day moving average price of $22.10.

Institutional Trading of Zeta Global

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. JPMorgan Chase & Co. increased its stake in shares of Zeta Global by 31.0% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,240,872 shares of the company’s stock worth $37,015,000 after purchasing an additional 293,583 shares during the last quarter. Hodges Capital Management Inc. grew its holdings in Zeta Global by 163.1% during the fourth quarter. Hodges Capital Management Inc. now owns 433,473 shares of the company’s stock worth $7,798,000 after purchasing an additional 268,710 shares during the period. Barclays PLC increased its position in Zeta Global by 36.4% during the third quarter. Barclays PLC now owns 420,518 shares of the company’s stock worth $12,544,000 after buying an additional 112,238 shares during the last quarter. Nordea Investment Management AB bought a new stake in Zeta Global in the fourth quarter valued at approximately $2,444,000. Finally, State Street Corp lifted its position in shares of Zeta Global by 12.2% in the third quarter. State Street Corp now owns 4,187,052 shares of the company’s stock valued at $124,900,000 after buying an additional 455,944 shares during the last quarter. 87.75% of the stock is owned by institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.