Short Interest in comScore, Inc. (NASDAQ:SCOR) Increases By 27.8%

comScore, Inc. (NASDAQ:SCOR) was the recipient of a significant growth in short interest in the month of March. As of March 15th, there was short interest totalling 21,600 shares, a growth of 27.8% from the February 28th total of 16,900 shares. Currently, 0.6% of the company’s stock are sold short. Based on an average daily volume of 28,500 shares, the short-interest ratio is presently 0.8 days.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Renaissance Technologies LLC increased its position in shares of comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after purchasing an additional 4,115 shares during the last quarter. Squarepoint Ops LLC bought a new stake in shares of comScore in the 4th quarter worth approximately $99,000. Heron Bay Capital Management purchased a new stake in comScore during the fourth quarter valued at about $160,000. Finally, Clune & Associates LTD. purchased a new stake in comScore during the fourth quarter valued at about $740,000. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

comScore Price Performance

Shares of NASDAQ SCOR traded down $0.29 during mid-day trading on Wednesday, reaching $6.38. 4,083 shares of the company’s stock were exchanged, compared to its average volume of 21,728. The firm has a market capitalization of $31.34 million, a price-to-earnings ratio of -0.29 and a beta of 1.21. The firm has a 50-day moving average price of $6.77 and a two-hundred day moving average price of $6.70. comScore has a 52 week low of $4.89 and a 52 week high of $16.41.

comScore (NASDAQ:SCOR) last released its quarterly earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share for the quarter, missing the consensus estimate of $0.36 by ($0.63). The firm had revenue of $94.94 million during the quarter, compared to the consensus estimate of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same period in the previous year, the company posted $1.03 EPS. As a group, sell-side analysts forecast that comScore will post -2.49 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

Separately, StockNews.com started coverage on comScore in a research note on Monday. They issued a “hold” rating for the company.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.