After a year of sales continuing to fall, McDonald’s is hoping the power of love will spur on a turnaround.
Late last week, the mega chain of fast food restaurants unveiled its new ads that will expand on the slogan that has been with McDonald’s for over a decade known as “I’m Lovin’ it.”
The new focus on lovin will inspire all the chain does moving forward from its advertising to its marketing, how it interacts with its customer in their restaurants and on its social media pages, said the company when announcing what he CFO Deborah Wahl referred to as a brand transformation.
To end that slide and increase sales, the company slimmed down its menu that had been described by many as confusing, while adding fresher and healthier food.
New TV and online advertising will start to appear over this weekend, said McDonald’s. One new ad the company posted on its website features a group of odd couples, from Road Runner and Wile E. Coyote to a knight and dragon, coming together in great harmony while sharing a meal from McDonald’s.
Of late, said a spokesperson for McDonald’s the lovin and hating seems a bit off and who better to stand up for lovin than McDonald’s.
There was not any immediate word about how much the burger chain will be spending on its new advertising campaign.
McDonald’s is also hoping to build a better and closer relationship with its customers by encouraging the customers to ask more questions about the food at the chain.
For example, in its campaign on social media, the company put a question about what part of the chicken is in a Chicken McNugget.
The company had moved from its billions served philosophy to billions heard.
The company, said its spokesperson, has recently scaled back its menu size, while introducing healthier dining options.
This move comes while the largest restaurant business in the world faces greater competition from other similar fast food businesses.
