LinkedIn has reached 300 million members and the professional networking site is betting big that mobile devices will drive its growth, as 50% of its traffic is projected to come from the handheld devices.
Senior VP at LinkedIn Deep Nishar said mobile is critical and sometime later in 2014 mobile will account for over 50% of the site’s traffic.
LinkedIn users located in the UK, UAE, Sweden, Singapore, Malaysia and Costa Rica access the site more on mobile devices than desktop computers.
There now are over 300 million members on LinkedIn across the globe and over half of the members are located outside of the United States, said Nishar.
LinkedIn, said Nishar, will continue investing in building out its offer to members in key locations.
LinkedIn was launched in May of 2003 and is headquartered in the state of California, with more than 100 million of its members living in the U.S. India as of February of 2014, had more than 24 million members.
Nishar added that it was exciting for the company to surpass the 300 million mark, but they know there is still a long road ahead for them to reach their vision of creating an opportunity economically for each of the more than 3.3 billion people in the worldwide workforce.
He noted that the company was working on being able to deliver personalized experiences built around the site’s members and their knowledge, network and identity.
LinkedIn started the development two years ago of multiple mobile apps that would fit the various needs of its very diverse members.
LinkedIn has partnered with mobile smartphone device makers such as Nokia, Samsung and Apple and is currently negotiating with other strategic partners.
The U.S. based company allows members to make professional circles in order to facilitate their career path. It also allows recruiters and employers to connect with individuals who have specific skills they might be looking for.
